Privacy Policy
Effective Date: August 3, 2026
RMF Holding LLC Privacy Policy
RMF Holding LLC (“RMF Holding,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit any website, landing page, mobile application, advertising campaign, or online service owned or operated by RMF Holding or one of its affiliated businesses.
This policy applies to all current and future RMF Holding brands and websites unless a separate privacy policy is explicitly provided.
Companies Covered
This Privacy Policy applies to businesses owned or operated by RMF Holding, including but not limited to:
- Emerald Coast Luxury Vacation Rentals
- Sun N Sand Vacations
- Wild Ride Beach Rentals
- 30A Car Rentals
- Mexico Beach operations
- Future RMF Holding operating companies and brands
Information We Collect
Depending on how you interact with our websites or services, we may collect the following information.
Information You Provide
- Name
- Email address
- Phone number
- Mailing address
- Reservation information
- Rental preferences
- Payment-related information (processed securely through third-party providers)
- Communications submitted through forms, chat, email, or telephone
Information Automatically Collected
We may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Referring website
- Pages viewed
- Time spent on pages
- Search terms
- Click activity
- Advertising identifiers
- Cookie information
How We Use Your Information
We use your information to:
- Process reservations and rental requests
- Provide customer service
- Deliver products and services
- Improve our websites
- Personalize your experience
- Send reservation confirmations
- Send requested information
- Send promotional offers when permitted
- Measure advertising performance
- Prevent fraud
- Comply with legal obligations
Advertising and Analytics
Our websites use advertising and analytics technologies to better understand website usage and improve our marketing. These technologies may include:
- Google Ads and Google Ads Lead Forms
- Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Google Business Profile and Search Console
- Meta (Facebook and Instagram) advertising technologies and Meta Pixel
- Microsoft Advertising
- Other analytics and advertising platforms as our business evolves
These services may collect information regarding your interactions with our websites and advertisements. Google and other advertising partners may use cookies, device identifiers, and similar technologies to personalize advertising and measure campaign effectiveness.
Learn more about Google's advertising policies at policies.google.com/privacy or manage Google advertising preferences at adssettings.google.com.
CRM and Marketing Communications
We use customer relationship management (CRM) systems to manage communications with our guests and customers. These platforms may include Brevo and future CRM platforms adopted by RMF Holding.
We may send:
- Reservation updates and rental reminders
- Arrival and departure information
- Promotional offers
- Customer satisfaction surveys
You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.
Reservation and Booking Platforms
Reservations may be processed using trusted third-party platforms, including:
- OwnerRez
- RecreoGo
- VRBO
- Airbnb
- Stripe
- Other booking or payment platforms used by RMF Holding businesses
These providers maintain their own privacy policies governing information collected directly through their services.
Cookies
Our websites use cookies and similar technologies to:
- Keep websites functioning properly
- Remember preferences
- Analyze website traffic
- Measure advertising performance
- Improve user experience
Most web browsers allow you to control cookies through browser settings. Disabling cookies may impact certain website functionality.
Google Advertising Features
When you submit information through Google Ads Lead Forms or other Google advertising products, the information you provide may be shared with RMF Holding for purposes including:
- Responding to your inquiry
- Providing requested services
- Scheduling reservations
- Customer support
- Marketing communications, where permitted by law
We do not sell personal information submitted through Google advertising products.
Information Sharing
We do not sell your personal information.
We may share information with trusted service providers who assist us in operating our business, including payment processors, reservation systems, marketing providers, website hosting providers, technology service providers, analytics providers, and legal or regulatory authorities when required by law. These providers are only permitted to use information as necessary to perform services on our behalf.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. While no method of internet transmission or electronic storage can be guaranteed as completely secure, we continuously work to protect the information entrusted to us.
Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide requested services
- Meet contractual obligations
- Maintain business records
- Comply with legal and regulatory requirements
- Resolve disputes
- Enforce our agreements
Your Privacy Rights
Depending on your location, you may have rights to:
- Request access to your information
- Request correction of inaccurate information
- Request deletion of personal information
- Request a copy of your data
- Object to certain processing activities
- Withdraw marketing consent
- To exercise these rights, please contact us using the information below.
Children’s Privacy
Our websites and services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children.
Third-Party Websites
Our websites may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage users to review the privacy policies of any third-party sites they visit.
Changes to This Privacy Policy
RMF Holding may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or business operations. The Effective Date at the top of this page indicates when this policy was last updated.
Contact Information
If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:
RMF Holding LLC
Email: privacy@rmfholding.com
Website: rmfholding.com
California Privacy Notice
If you are a California resident, you may have additional rights under applicable California privacy laws, including the right to know what personal information is collected, request deletion of eligible information, and request correction of inaccurate information. RMF Holding does not sell personal information as that term is generally defined under California law.
Consent
By using our websites, submitting reservation requests, completing Google Ads Lead Forms, contacting us, or otherwise interacting with RMF Holding online, you acknowledge that you have read and understood this Privacy Policy.
——— INVESTOR DIALOGUE
Founder-Led, Investor-Aligned
We work with a small group of aligned investors.
- Asset-backed downside protection
- Diversified cash flow
- Conservative capital deployment
- Operator-led control
