RMF HOLDING
Operator-Led. Asset-Backed. Disciplined Growth.
We invest in, develop, and manage cash-flow businesses that define the coastal experience — building lasting value where the land meets the sea.
$3M+
Assets Contributed
9
Years Operating History
~20%
Target Returns
——— 01 / PLATFORM THESIS
Built on Operations, Not Abstractions.
We acquire and scale businesses with proven cash flow, elevate their performance through hands-on stewardship, and reinvest profits at the holding company level — compounding value for the long term.
——— 02 / ASSET-BACKED MOBILITY
Golf Cart Rentals
Every great coastal day starts with the freedom to explore. Our golf cart rental fleet gives visitors and residents alike the keys to that freedom — a dependable, owned-asset business that anchors our portfolio with steady, predictable cash flow.
With low maintenance costs and high utilization across peak seasons, this is the foundation upon which we have built everything else — and it continues to deliver, year after year.
EXPLORE OUR RENTAL
Free delivery across Destin, Scenic 30A, and South Walton communities including Dune Allen, Seagrove, and Santa Rosa Beach.
——— 03 / HOSPITALITY OPERATIONS
Vacation Rental Management
A stay should feel like belonging, not just booking. We curate boutique, market-specific coastal brands — each one tailored to the character of its community, each property chosen for its ability to deliver an unforgettable guest experience.
Our hands-on management ensures that every guest arrives to perfection and leaves with a story. That is how we drive premium occupancy, strong pricing power, and brand loyalty in every market we enter.
EXPLORE OUR RENTAL
Supporting market-specific vacation rental management across RMF Holding's Florida and Alabama coastal portfolio.
——— 04 / COASTAL DEVELOPMENT
Development Platform
The coast is more than a location — it is a vision of how life should be lived. Our Development Platform brings that vision to life through thoughtfully designed coastal builds with strong unit economics, creating properties that generate cash flow from day one and appreciate for decades to come.
Every project is evaluated for construction efficiency, rental income potential, and alignment with our coastal market thesis. We do not just develop — we create places people are drawn to.
——— 05 / PORTFOLIO CONTEXT
Other Businesses
Beyond our core platforms, we cultivate a portfolio of complementary businesses that enrich the coastal experience, diversify our cash flow, and deepen our roots in the communities we serve.
——— 06 / GULF SHORES HOSPITALITY
Restaurant/Bar
MudBugs Pub · Gulf Shores
King of Dive Bars, Late Night Food & Entertainment!
MudBugs Pub brings together the easygoing character of a Gulf Shores institution with the food, music, and late-night energy that keep coastal nights moving.
——— 07 / COASTAL SELF-EXPRESSION
Tattoo Shop
Gulf Shores Tattoos & Piercings
A tattoo is more than ink. It is a mark of a moment, a story carried for life. Our boutique studios are home to established resident artists and a thriving walk-in culture, serving both the visitors who want a souvenir and the locals who wear their pride.
With minimal capital expenditure and a loyal clientele, these studios represent a distinctive lifestyle-brand asset that generates consistent cash flow while we invest in studio build-out, artist recruitment, and a seamless digital booking experience.
EXPLORE GULF SHORES TATTOOS & PIERCINGS
With artists contributing 35 years of collective experience, we pride ourselves on quality custom tattoos that you'll cherish for years to come.
Beach Gear Rentals
The best coastal days are spontaneous — and we make sure guests have everything they need to say yes to the adventure. Surfboards, kayaks, paddleboards, beach chairs, umbrellas, and bicycles: our rental operations put the coast within everyone's reach.
With owned hard assets, low maintenance costs, and surging seasonal demand, this business is a natural extension of our platform — capturing value from the very same guests our core businesses serve.
EXPLORE BEACH GEAR RENTALS
Beach gear delivery across Gulf Shores, Orange Beach, Perdido Key, and Fort Morgan, Alabama, with Florida service from Destin through Scenic 30A and Mexico Beach.
——— 08 / SERVICE COVERAGE
The Areas We Serve
Coastal mobility begins with local fluency. Our golf cart rental platform serves the Alabama and Northwest Florida communities where the coastal experience is lived every day.
——— ALABAMA & NORTHWEST FLORIDA COASTAL COVERAGE
——— Coastal Operating Markets
- Gulf Shores, Alabama
- Orange Beach, Alabama
- Foley, Alabama
- Perdido Key, Alabama
- Destin
- Miramar Beach
- Santa Rosa Beach
- Dune Allen Beach
- Blue Mountain Beach
- Grayton Beach
- Seagrove
- Scenic 30A
- Inlet Beach
- Mexico Beach
- Port St. Joe
——— 09 / CAREERS & OPPORTUNITIES
Build Something Lasting at the Coast.
We are interested in people who see the details, take ownership, and want to help build well-operated businesses in the communities we serve. For hiring inquiries, future opportunities, or to share your background, reach out to our team.
——— INVESTOR DIALOGUE
Founder-Led, Investor-Aligned
We work with a small group of aligned investors.
- Asset-backed downside protection
- Diversified cash flow
- Conservative capital deployment
- Operator-led control
